ITunes: iTunes itself is a powerful and full-feature program to manage all kinds of files on Mac, which entails a lot of features to meet users’ needs. In fact, there are 2 media programs comes with macOS can play M4V on Mac, iTunes and Quick Time Player, but many Mac users choose not to use them for: M4V is applied to encode video files in iTunes, and that’s the reason why we often call M4V files as iTunes files. M4V is the video format developed by Apple to contend with MP4 format and it can be protected by DRM copy protection.
Cisdem Video Player is a freeware to play M4V on Mac.
